Course curriculum
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1. M for Marketing
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2. The 4Ps of Marketing
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3. Market Positioning
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4. Marketing concept
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5. Marketing Research
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6. Market Segmentation
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7. Integrated Marketing Communications (IMC)
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8. Physical Evidence in Marketing
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9. The Marketing Environment
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10. Developing a Marketing Strategy
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11. Customer Adoption Process
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12. Customer Retention Strategies
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13.Customer Lifetime Value (CLV)
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14.Blue Ocean vs. Red Ocean Strategies
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15. Push vs. Pull Marketing
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16. Crafting a Value Proposition
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17. Business Model Fundamentals
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18. Understanding Customers and Consumers
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19. Customer Classification
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20. Loss Leadership Strategies
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21. Demarketing
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22. The 7Ps of Marketing
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23. Advertisement Channel
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24. Dealer Vs Distributor
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25. Exploring Marketing Sectors
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26. Public Relationship
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27. The Product Life Cycle (PLC)
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28. Types of Products
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29. SWOT Analysis
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30. Unique Selling Proposition (USP)
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1. Introduction to Branding - Part 1
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2. Branding- Part 2
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3. Branding - Part 3
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4. Branding part 4
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5. Brand part - 5
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6. branding part - 6
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7. Endorsed Branding Strategies - Part 7
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8. Brand Systems and Architecture
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9. Brand Systems and Architecture part - 2
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10. Understanding Brand Share of Heart
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11. Case Studies in Branding
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12. Types Of Brand Value
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1. A/B Testing Fundamentals
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2. Selecting Your Niche
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3. Lead Nurturing Strategies
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4. Bricks and Clicks Model
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5. Cold Calling Techniques
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6. Copywriting Essentials
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7. Earned Media vs. Paid Media
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8. Earned Media vs. Paid Media
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9. Inbound Marketing Approaches
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10. Search Engine Optimization (SEO)
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11. Advertising and Media Planning
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12. Building a Sales Funnel
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About this course
- Free
- 54 lessons
- 5 hours of video content