Course curriculum

    1. 1. M for Marketing

    2. 2. The 4Ps of Marketing

    3. 3. Market Positioning

    4. 4. Marketing concept

    5. 5. Marketing Research

    6. 6. Market Segmentation

    7. 7. Integrated Marketing Communications (IMC)

    8. 8. Physical Evidence in Marketing

    9. 9. The Marketing Environment

    10. 10. Developing a Marketing Strategy

    11. 11. Customer Adoption Process

    12. 12. Customer Retention Strategies

    13. 13.Customer Lifetime Value (CLV)

    14. 14.Blue Ocean vs. Red Ocean Strategies

    15. 15. Push vs. Pull Marketing

    16. 16. Crafting a Value Proposition

    17. 17. Business Model Fundamentals

    18. 18. Understanding Customers and Consumers

    19. 19. Customer Classification

    20. 20. Loss Leadership Strategies

    21. 21. Demarketing

    22. 22. The 7Ps of Marketing

    23. 23. Advertisement Channel

    24. 24. Dealer Vs Distributor

    25. 25. Exploring Marketing Sectors

    26. 26. Public Relationship

    27. 27. The Product Life Cycle (PLC)

    28. 28. Types of Products

    29. 29. SWOT Analysis

    30. 30. Unique Selling Proposition (USP)

    1. 1. Introduction to Branding - Part 1

    2. 2. Branding- Part 2

    3. 3. Branding - Part 3

    4. 4. Branding part 4

    5. 5. Brand part - 5

    6. 6. branding part - 6

    7. 7. Endorsed Branding Strategies - Part 7

    8. 8. Brand Systems and Architecture

    9. 9. Brand Systems and Architecture part - 2

    10. 10. Understanding Brand Share of Heart

    11. 11. Case Studies in Branding

    12. 12. Types Of Brand Value

    1. 1. A/B Testing Fundamentals

    2. 2. Selecting Your Niche

    3. 3. Lead Nurturing Strategies

    4. 4. Bricks and Clicks Model

    5. 5. Cold Calling Techniques

    6. 6. Copywriting Essentials

    7. 7. Earned Media vs. Paid Media

    8. 8. Earned Media vs. Paid Media

    9. 9. Inbound Marketing Approaches

    10. 10. Search Engine Optimization (SEO)

    11. 11. Advertising and Media Planning

    12. 12. Building a Sales Funnel

About this course

  • Free
  • 54 lessons
  • 5 hours of video content

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